Following the focus group interviews executed by both partners we are ready with the analysis and based on our findings we identified and drew the most important documents serving as basis for the development of the blended learning training resource. Our consortium specified precisely the learning objectives based on the identified training needs highlighted by our target audience.

So, what has been happening?

During this activity – 8 specific statements in the form of learning objectives were defined. The main purpose of the learning objectives is to inform our learners what they will be able to do at the completion of their learning experience.Besides the learning objectives, the consortium also defined the exact course hierarchy of the blended training program.

Based on the Focus group interviews conducted by both project partners we collected all the respondents ideas and feedback into two pdf documents – Training needs and Learning objectives.

These documents:

• provide our consortium with a clear view of what skills and experience our organizations need to get ahead, and which of those are missing at the moment, hindering future growth;
• precisely define the learning objectives of the training program – the main advantage of defining the learning objectives is to help the consortium to create a blended training program that will deliver high quality learning experience for our target audience. Last but not least, our learners will be able to set up their learning goals and expectations.

Training Needs

The following needs where expressed during the meeting, which we split in few categories:

• Access to information
• Marketing
• Technical skills
• Inspiration
• Networking / exchange of skills
• Well-being skills
• Discrimination
• Guidelines

Learning Objectives

The following learning objectives were concluded based on the focus group interviews and feedback analysis from the CCS artists – expressed and collected during our artists meetings onsite or online presented in a proposition for learning modules structure:

1. Brand identity for Female Entrepreneurs
2. How to Build a Better Portfolio for Female Freelancers
3. Fundamentals of Business and Accounting
4. Social Media Guide for Women-Owned Businesses
5. Networking: the key to growth for women creative entrepreneurs
6. Lead like a Female Entrepreneur
7. Motivation of Women Entrepreneurship – Success is possible
8. Stress management in the Cultural and Creative Sector

What’s next?

The Training needs and the Learning Objectives help us develop the detailed training modules of the Blended Learning Training Resource.

Why?

FEMINA (Project №: 2022-1-LU01-KA210-VET-000081625) aims to address that and break the barriers linked to education, job, entrepreneurship and social inclusion that stands in front of women who are involved in the cultural and creative sector (CCS) within the scope of a small-scale ErasmusPlus co-funded project.

*The European Commission’s support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.